The impact a mattress has on a person’s sleep and quality of life cannot be ignored. As one of Canada’s largest retailers of furniture, appliances, and mattresses, The Brick wanted to bring awareness to this as well as carve their own path to the top of the mattress retail category. We worked with them to introduce The Brick Mattress Store shop-in-shop brand, as well as the accompanying tagline, The Right Mattress, Guaranteed. This culminated in a humorous creative platform with the emphasis that, “With the wrong mattress, you never really get out of bed.”

Recognition:

• 2021 ACE Award - Advertising Video Series

• 2021 ACE Award - Advertising Video Single

• 2021 Anvil Award - TV/Cinema Series