With hockey season starting, how do you teach a city full of Edmonton Oilers fans that raking and bagging the leaves in their yard every fall is wrong? You leverage the one thing as strong as the city’s love for the Edmonton Oilers—their hatred of the Toronto Maple Leafs. How? By daring Oilers fans to do the unthinkable—become Leaf Fans.

Recognition:

• ACE Awards 2025

  • Not-for-Profit For Good Campaign

  • Not-for-Profit Social Media Series (Distinction)

  • Not-for-Profit Out of Home Series (Distinction)

• IABC Capital Awards 2025

  • Award of Excellence - Communication Skills, Social Media

  • Award of Excellence - Communication Skills, Creative Design

  • Award of Excellence - Communications Management, Media Relations

  • Award of Excellence - Communications Management, Non-profit Sector Communications