In 2022, CWB was looking to put out a message that spoke to the realities and frustrations of business banking, while offering a solution to the Canadian business owners seeking a better way to bank. Thus, the metaphor of the marble was born. Through a combination of live-action and 3D animation, the metaphor was realized by representing the potential pitfalls of working with the big four Canadian banks, and the clarity and peace of mind provided by CWB. The teal marble of the spot became a mascot and symbol for CWB throughout the campaign and after it concluded.