If Waste Free Edmonton was going to encourage people to consider upgrading their yards to be more natural and biodiverse, they needed a mascot that could cut through the noise. Enter, Bob the Sod. Through animation, posters, and yard signs, Bob endures the downsides of monoculture yards, while highlighting the benefits of going beyond the lawn.

Coverage:

• CityNews

• Taproot Edmonton

• Turf & Rec